NOT ATTRACTING SUBSCRIBERS?
Unless Your Certain Elements on Your Subtack are Working For You ... They're Working Against You - I Can Help
Imagine holding a paperback in a bookstore.
What do you do?
look at the cover
turn it over and read the back cover
open to the table of contents
maybe evaluate print size (if you’re of a certain age)
either hold on to it or replace it on the shelf
Am I close? 😎
Humans are nothing if not predictable when it comes to purchase-evaluating behaviors.
Visitors view your Substack the same Way
What do they do?
they look at your homepage* and hero post* and read it
they head back to the homepage unless directed elsewhere in the hero post
they read your invitation/description*
they read your About page*
decide to follow, subscribe, or leave forever 😬
if they subscribe, they read your Welcome email*
*These elements (what I call The Hero Package) work together to create a purchase/subscription decision in your visitor’s brain. If you leave it to chance, you’ll lose them forever.
There’s Good News!
🦸🏼♂️ I Can Help You Turn that Trickle of Subscriptions Into a Raging Current By Carefully Crafting Your ‘Hero Package’
I'll craft your Substack's all-important Hero Package — the Hero post, About page, Invitation/Description, and the all-important Welcome email —so you attract subscribers like you were meant to be!
I could cite hundreds of examples of Substacks that make these commonly overlooked but costly mistakes
I could also share their owners' conversations in which they voiced their concerns about why their Substack wasn’t attracting subscribers like Gangbusters.
But that would be very unSuperhero-like, and I do have a public reputation to protect.
Instead, let’s consult the dictionary…
Let’s look up the word: Synergy
Synergy: the interaction of two or more agents to produce a combined effect greater than the sum of their separate effects.
Remember that because we’ll return to it in a minute.
The Effect
I was hired recently to revise a Hero Package for a Substacker who’s not a lousy copywriter (but honestly, he’s not of Superhero status… just sayin’.) 🤷🏼♂️
Here’s what he wrote to me the other day in response:
Dear Superhero, 🦸🏼♂️
Can I call you Super, for short?
Oh, never mind, forget I said that.
So you ask how my stats have changed, right. Hey, the stats don’t lie!
I immediately noticed an uptick in my subscriber rate. At first, I didn’t think much of it, but it’s proved to be a sustained result:
Since you made these changes on July 27th, my subscriber numbers have increased from 113 to 247. 🚀
I haven’t done any guest posting or social media blitzing other than my regular posts on Notes; my growth has been slow and organic.
That’s an increase of 134 subscribers over 35 days. 😳
If you don’t fix these issues:
visitors will continue to be underwhelmed by your presentation 😒
(like judging a book by its cover…) 📕
your trickle of subscribers will dry up like a junkie’s last vein 💉🩸
What to do:
Please send me a Direct Message below, and I'll contact you to arrange payment and discuss any ideas you have.
Terms
Price: $600
Split payments of $300 each are possible: one half in advance and the other half at completion.
Turnaround time is usually a few days.